Privacy Policy

1. Introduction

At ChicagoLocalRoofers ("we," "our," or "us"), we are committed to protecting your privacy and ensuring your personal information is handled responsibly. This Privacy Policy ("Policy") is legally binding and explains the types of information we collect, how we use, disclose, and safeguard your information, and the rights you have regarding your personal data when you visit our website at chicagolocalroofers.com (the "Website") or use our services.

By accessing or using our Website and services, you consent to the practices described in this Policy. If you do not agree with the terms of this Policy, please do not access the Website or use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide directly to us, including:

• Contact information (such as name, email address, phone number, and property address)
• Business information (for contractors claiming their business profiles)
• Property details and project requirements
• Service preferences and specifications
• Content of communications with us or through our platform
• Feedback, reviews, and testimonials you provide

2.2 Information We Collect Automatically

When you use our Website, we automatically collect certain information about your device and usage, including:

• Device information (such as your IP address, browser type, operating system, and device identifiers)
• Usage data (such as pages visited, links clicked, time spent on pages, and referring/exit pages)
• Location information (based on IP address or more precise location if you grant permission)
• User engagement data (such as form submissions, search queries, and contractor interactions)
• Device fingerprint identification (a unique identifier generated based on your device characteristics)

2.3 Cookies and Similar Technologies

We use cookies, local storage, and similar technologies to collect information about your browsing activities and to distinguish you from other users on our Website. These technologies help us:

• Maintain your user session and remember your preferences
• Store and retrieve information about your browsing activity
• Personalize your experience on our Website
• Analyze Website usage patterns
• Improve our Website and services

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. However, if you disable or refuse cookies, please note that some parts of our Website may become inaccessible or not function properly.

2.4 Analytics and Third-Party Services

We use various third-party web analytics services, including Google Analytics and Google Tag Manager, to help us understand how users engage with our Website. These services use cookies and similar technologies to collect information about your use of the Website and report website trends. We also use Google Maps services to provide location-based features.

These third-party services may collect information about your online activities over time and across different websites when you use our Website. The information collected includes:

• Pages you visit and how long you stay on each page
• Links and buttons you click
• Search terms you enter
• Demographic information (when available)
• Information about your device, browser, and network

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing, maintaining, and improving our services, including connecting you with appropriate roofing contractors
• Processing and fulfilling your requests and transactions
• Communicating with you about your account, requests, and our services
• Personalizing your experience and delivering tailored content
• Analyzing usage patterns to optimize our Website and services
• Detecting, preventing, and addressing technical issues, fraud, or illegal activities
• Developing new products, services, and features
• Complying with legal obligations and enforcing our terms and policies
• Sending you marketing and promotional communications (with your consent where required by law)

4. Information Sharing and Disclosure

We may share your information with:

• Verified contractors in our network (to facilitate service connections)
• Service providers who perform services on our behalf (such as hosting providers, payment processors, and analytics providers)
• Professional advisors (such as lawyers, accountants, and insurers)
• Government authorities or other third parties when required by law or to protect our rights
• In connection with a business transaction (such as a merger, acquisition, or sale of assets)
• With your consent or at your direction

We do not sell your personal information to third parties for monetary consideration. However, we may share information with third parties for advertising and marketing purposes as permitted by law.

5. Data Security

We implement appropriate technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you; (ii) legal obligations to which we are subject; and (iii) applicable statutes of limitations, legal defense, and other relevant legal rights.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate personal information
• Deletion: Request deletion of your personal information in certain circumstances
• Restriction: Request restriction of processing of your personal information
• Portability: Request the transfer of your personal information to you or a third party
• Objection: Object to processing of your personal information for certain purposes
• Withdraw Consent: Withdraw consent at any time where we rely on consent to process your information
• Opt-out: Opt-out of marketing communications by following the unsubscribe instructions in our emails

To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We may need to verify your identity before responding to your request.

8. Children's Privacy

Our Website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

9. Third-Party Links and Services

Our Website may contain links to third-party websites, services, or content that are not owned or controlled by us. This Privacy Policy does not apply to third-party websites or services. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Policy on this page with an updated effective date. We encourage you to review this Policy periodically to stay informed about our information practices. Your continued use of our Website or services after any changes to this Policy constitutes your acceptance of the revised Policy.

11. Legal Basis for Processing (for EEA, UK, and Swiss Users)

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, we collect and process your personal information on the following legal bases:

• Consent: Where you have given your consent for specific purposes
• Contractual Necessity: To perform a contract with you or take steps at your request before entering into a contract
• Legitimate Interests: To pursue our legitimate interests where your rights do not override these interests
• Legal Obligation: To comply with a legal obligation

12. International Data Transfers

We may transfer, store, and process your information in countries other than your own. Our servers and third-party service providers may be located outside of your state, province, or country. If you are located in the EEA, UK, or Switzerland, we will ensure that transfers of your personal information are made with appropriate safeguards in place to protect your information and comply with applicable data protection laws.